Good news for Old Media…for a change

Deloitte & Touche U.S.A  put out some good news for us “old media” companies:

Favorite and promising new television shows beat the Web as the most frequent media conversation topics for all generations

• Extensive amplification with the Millennials as they tell the most people about what they like
• 52 percent of Xers are visiting television show Internet sites

Printed magazines are an integral part of every generation’s life

• 72 percent enjoy reading magazines over finding the same information online
• 58 percent of Millennials agree magazines help them learn about what’s “in”

Compared with online activities like surfing the Web and downloading music, all generations aspire to reading a book in the coming year

Advertising Insights

64 percent  tend to pay greater attention to print ads in magazines or newspapers than advertising on the Internet

More than one-in-four would pay for online content vs. being exposed to ads

Search engines and word of mouth are the most effective means for driving Web site traffic — 85 percent of Xers are influenced by someone’s recommendation

87 percent of respondents continually visit the same Web sites

Generation Xers are a little more responsive to advertising”

“Millenials” is age group 13-24, “X-ers” is age group 25-41.

Let’s hope it’s not just to please D&T’s big old media clients

Topical ad networks

Excellent article today by Jeremy Liew (thanks Yme for the link) about behavorial targeting. He argues that as the long tail of sites grows longer, the need for ad networks gets higher. And most importantly he concludes that the more targeted the ad network is, the better it might be positioned now and in the future. He calls the targeted or topical ad network “synthetic channels”.

Here’s a big chance for traditional media to get a piece of the action: through its existing channels in several media (print, TV, radio, events) it is able to jump-start synthetic channels. There’s only one warning: traditional media companies should realize that they have to open up the network to channels of their competitors as well and not only stick to their own, proprietary channels and media.

Cannot be done? Hachette Filipacchi did it in the US by buying automotive synthetic channel called…Jumpstart. Nomen est omen.

Publishing = Copyrights Business…for now

In the publishing business copyrights are still extremely important. According to this message at the FIPP site, the World Association of Newspapers and some other publishers interest groups have come up with an Automated Content Access Protocol (ACAP): form of copyright control on the Web. Will this standard enhance the amount of quality content on the net?

Probably it will because the standard will enable publishers to control who has rights to see what part of the content.  But aren’t copyrights an artefact of pre-WWW times?

And the winner is…

 On Broadband TV News’ website it was announced today that the nominees for the Broadband Emmy’s are almost all print publishers. It shows that print publishers can make great original video content.

Print to Online: it’s not easy

The Washington City Paper  posted a leaked memo of The Washington Post with their 10 Web principles. The memo was directed at the newsroom staff and it says in essence: “we are taking the Web serious and so should you”.