Good news for Old Media…for a change

Deloitte & Touche U.S.A  put out some good news for us “old media” companies:

Favorite and promising new television shows beat the Web as the most frequent media conversation topics for all generations

• Extensive amplification with the Millennials as they tell the most people about what they like
• 52 percent of Xers are visiting television show Internet sites

Printed magazines are an integral part of every generation’s life

• 72 percent enjoy reading magazines over finding the same information online
• 58 percent of Millennials agree magazines help them learn about what’s “in”

Compared with online activities like surfing the Web and downloading music, all generations aspire to reading a book in the coming year

Advertising Insights

64 percent  tend to pay greater attention to print ads in magazines or newspapers than advertising on the Internet

More than one-in-four would pay for online content vs. being exposed to ads

Search engines and word of mouth are the most effective means for driving Web site traffic — 85 percent of Xers are influenced by someone’s recommendation

87 percent of respondents continually visit the same Web sites

Generation Xers are a little more responsive to advertising”

“Millenials” is age group 13-24, “X-ers” is age group 25-41.

Let’s hope it’s not just to please D&T’s big old media clients