Lee-Ann Prescott (Hitwise) published some interesting stats on Social Networking sites for specific target groups. Who said social networking was only for Teens or Professionals?
I was specifically interested in CafeMom.com. Within our company we have some parenting sites like this one, this one and this one. The average time spend on the sites is high, as with CafeMom.com and the killer app is definitely the forum. So on sites targeted at parents, interactivity is very important and Social Networking platforms can provide just that.
Interesting question is whether the big Social Networking sites like MySpace and Facebook will be able to cater for these niches* or whether more targeted Social Networking sites will appear.
*of course anyone can start a group on Facebook, but will that be enough for the Moms, Dads, Dog Owners, Ferraristi, etc. out there?
