In Social Networking the winners take it all. Even in a huge country like the US with its many local communities, MySpace and Facebook take 91.17% of all traffic, with MySpace leading with almost 80%. These are important statistics for (media) companies out there who want “do something with social networking”:
either you do it well and become number 1 or 2 or you better partner with one of the existing ones. Hitwise did all the research and LeeAnn Prescott wrote about it:
Today’s Hitwise press release updated April figures for social networking sites: MySpace still dominates the category with nearly 80% market share of visits to the top 20 sites. US Visits to MySpace increased by 70% from April 2006 to April 2007, while visits to Facebook were up 126% and visits to Bebo were up 184%.
